This App will come bundled with Karbonn smartphones and will include entertainment form regional sources like, telegu, Bhojpuri, tamil, Malayalam,etc. This App will also bring about a Loyalty feature. This feture will reward users for various actions on App like sharing videos, creating playlist, watching videos etc. the redeemable points that users will earn can be used to redeem digital and real merchandize. This App also comes with a “Mood discovery” feature, which will play music matching to your Current mood by shifting through music based on various moods, genres and tempo. This will be the highlight of this App for music lovers. Shashin Devsare, Executive Director, Karbonn said “Our brand association represents our growing attention towards bringing innovative entertainment vistas to the consumers, through the innovative mobile eco-sphere of ‘Karbonn Smart’. By amalgamating best-in-class hardware and software across the industry, we seek to accentuate the smartphone experience of our consumers and provide them vistas through which they can efficiently utilize their Karbonn Smart device capabilities. Our association with Hungama.com is also a stepping stone in the said parlance, and is an effort towards bringing the very best in music entertainment to our consumers, whom we seek to provide superior avenues to enhance their smartphone experience.” Hungama.com has over 2 and a half million units of content spread across various dialects. All this will be accessible for free up to first 30 days. With India becoming the third largest Smartphone market, it is a good time to penetrate entertainment apps in Indian market and will benefit both Karbonn and Hungama.com.
